UNILEVER
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I was asked to come up with some concepts for the Christmas Gift Box Lynx campaigns, after successfully working for Unilever in the past on illustration projects. The chosen direction was a lot simpler this time, with a mix of ethnic pattern & illustration used to promote the Lynx Africa variant. The colour palette was made predominantly of reds & greens to continue brand recognitions for consumers. Quite blocky in nature, they were designed this way to reflect the products target age-group.
The 3 illustrations after this were from a set of 8 different variants created more than 10 years ago for another Christmas campaign that made it to store. I thought I'd include here to show 'evolution'. ;)
The silhouette work towards the end was an additional project I was asked to look at around the same time. These are part of a collection to be positioned on the packaging at small scale.
