Concept 1 : Block
Concept 1 : Block - Colour Variant
Concept 2 : Pattern type
Concept 2 : Pattern type - Colour Variant
Concept 3 :Patchwork. Initial Monochrome Geo Pattern Concepts
1 Colour Treatment : Chosen concept before increasing colour count & adding slogan
Concept 3 :Patchwork. Colour Variant
Concept 3 :Patchwork. Final Design
ASICS : RUN UNITED LONDON
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I worked with the Asics team on various different projects in 2019, and this was one of the first for the London 10K that took place in July.
The brief was to create a design that reflected the culture of street-art in London, with a playful, patchwork aesthetic that mirrored the inclusive nature of the event - The race is not so focused on breaking PB's, it's more about completing the race together as a community, hence the tagline 'Run United'. It was also to look more desirable than other finisher tees so increased the colour count to make it a bit more unique compared to the more standard single colour designs.
