Lazer X Emblem // In Repeat Form
Patented Strap design // Basic Base nest with colour pivot points & Colour Application
Full Colourization - 2016 Retail Proposition
USA Federation
AUSTRALIA Federation
CHINA Federation
LAVA STRIKE (Seasonal Refresh)
Season : S117
Lazer-X Retail Commercial Range
STRIKE-FLASH (Seasonal Refresh)
Season : S118
Female & Male Lazer-X Retail Commercial Range
SPEEDO FASTKIN : OLYMPIC
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I was the Creative Lead for the 2016 Rio Olympics Fastskin suits for Speedo International.
I formed the aesthetic concept alongside the garment designers, then incorporated contemporary graphic techniques to ensure the sponsored athletes stood out on the blocks with an easily identifiable aesthetic. A number of meetings with multiple European vendors was necessary to ensure the project was completed within timeframe to the highest quality possible. All in all, the final collection of designs totalled around 80, each needing to be taken to production level, with all tweaks and changes implemented in-between. It was great to see the overall uptake from the athletes at the Games, considering they could easily have chosen a non-printed suit to compete in.
Definitely the most complex, and rewarding project I was involved with during my time with the brand.
