2017 Emblem, Basic Form // 2018 Emblem, Basic Form
Initial 2017 Geometric Concept
Basic Monochrome // Geometric Floral Repeat
Tonal Variant // Final Design
APPAREL : ACTIVE
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H20 Active was the new capsule collection for Speedo, first introduced in 2017. It's predominantly based on the fitness consumer, hence the tagline 'Swimwear you can work out in'. Specifically designed to look more fashion-forward than the Brands more recognisable aesthetic,
I was the Graphic Lead for this exciting new direction for the brand, and created the seasonal refreshes for the subsequent seasons. Alongside the repeat design, there were also laser-cut elements within the suits construction, so for range cohesion, these motifs were also predominant in the print.
The final 2 images here show further progression & experimentation for the S119 collection and were based on the interior construction of the new styles.
